How often does one take a step back to give some thought to where your salon business is going?
Your salon business could also be running most of the time smoothly, and everybody seems busy enough, but does one ever wish you were a bit busier and things ran smoothly all the time?
In a saturated market, you will be wondering about a way to stand out. Do you have to use only organic products? must you specialize in edgy haircuts, an unforgettable experience, or something else?
If you already own a salon, you’re wondering about a way to increase revenue and the way to require your business to the following level.
Here are the 5 Ways To Improve Salon Sales
1. Attract New Clients
We already know how current customers can become brand ambassadors. You can spread the good news about your salon or spa through word of mouth and social media.
Another way to attract new customers is to use a referral program.
Many small businesses offer these programs to encourage existing customers to spread the word. Through the Referral Program, we provide incentives to our customers through rewards. You can offer discounted or free products for services when existing customers introduce new customers. This is an excellent strategy for getting new people into the door.
We encourage you to explore ready-to-use marketing opportunities and disseminate information. Maybe a local blogger with a lot of followers needs a weekly hair makeup advice column. This is an opportunity to bring your name to the world and is usually free. Contact local influencers and offer shared services in exchange for marketing.
2. Consider Referral Programs
A successful referral program is a win-win opportunity. Your customers introduce friends, and new friends receive offers (offers, free products, free consultations, or other services) and you get new customers!
This is a great way to lure new people into the door while promoting the loyalty of existing customers. In fact, a referral program can even be your ticket to turning your sick business into a thriving business.
According to a survey conducted by the Wharton School of Business, referred customers are 18% more likely to stay in the company over time than those they find. Sharing bonds, or in this case a shared hair salon, can contribute to customer loyalty statistics.
Of course, when it comes to choosing rewards in exchange for referrals, you still need to be strategic. Consider the time it takes for each service and the cost of the product you use. Of course, we don’t want to offer services that are too time-consuming and expensive.
Rewards, on the other hand, must be valuable. Otherwise, the program will not work. Waiting for a customer to introduce 10 people before receiving a reward is likely to be a never-working program, and it’s far more likely to ask someone to introduce 3 people in exchange for a free punk will be high.
3. Try using Any Salon Software
According to a survey, 90 percent of shoppers prefer booking their appointments online. Not only that, 96 percent of companies actually prefer taking online bookings as they will accept payments immediately, reducing no-shows and thereby avoiding blocking out time that may otherwise have resulted in revenue. This can be achieved by using Salon Software.
It also helps businesses avoid back and forth conversations and calls, and simplifies the full process generally. For some people, discovering the phone to book an arrangement with their hair stylist may be a chore they dread. In fact, 25 percent of people under age 35 will only book appointments online, and 35 percent of clients want to schedule appointments during non-business hours.
If you don’t have a 24-hour online booking system, you will be losing business.
To start with, you can try out MioSalon – Complete Free Software. They provide amazing features totally Free of Cost!
4. Enable Client Retention
Imagine your customer loves her haircut and therefore the extra little massage she gets once you wash her hair. She also appreciates the hospitality she receives when she comes in – the iced strawberry lemonade garnished with fresh lemon and also the gourmet mini blueberry tart.
You can bet that when Sally leaves and someone compliments her hair, not only does she praise your skills, but she mentions the additional care she gets in your salon.
5. Value Your Client’s Feedback
In a salon, your customers are coming expecting great service. If your customer like their stylist, they’ll likely follow this person anywhere. This is why it pays to take a position in your staff. to stay from losing employees, and successively customers, be sure of them, and work to reinforce employee morale.
Find out what your clients want, what they like about your salon, and what they don’t take care of.
For example, you would possibly be thinking of bringing on a manicurist, but you aren’t sure it’ll add to your salon.
You can either survey your customers informally or channel an email survey to your entire customer base.
Online customer surveys crown the feedback collection channels. The first rule for the correct survey is to “keep it short”. Nobody likes to fill in long surveys, and most frequently they’re skipped, or people just fill them in in very haste.
Consistent with Quick Tap Survey, the more questions the survey contains, the less time the respondents spend, on average, answering each question. This will make the customers feel that they’re important and their queries are being answered.
Using these 5 ways, improve your salon business and take it to the next level.